ブームになるもの、ならないもの

This episode explores why some things suddenly become massive trends while others never spread, regardless of their quality. Using examples like matcha drinks and capybaras, the podcast explains that popularity is not driven by deep understanding or true value, but by “design for easy participation.” Trends succeed when they feel safe, simple, visually clear, and socially low-risk to share on social media. In contrast, things that require explanation, provoke strong preferences, or feel uncertain are unlikely to go viral. The episode concludes that becoming a boom is not about superiority, but about whether something is engineered to spread effortlessly.