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ＹｏｕＴｕｂｅの極意(週刊東洋経済ｅビジネス新書Ｎo.364)
- Narrado por: 岩見 聖次
- Duración: 1 h y 45 m
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Resumen del Editor
本タイトルには付属資料・PDFが用意されています。ご購入後、デスクトップのライブラリー、またはアプリ上の「目次」でご確認ください。（アプリバージョン：Android 2.40以上、iOS 3.11以上）
月間ユーザー数２０億人、１日当たりの視聴は１０億時間、投稿動画の量は毎分５００時間。膨大な数のユーザーと動画を抱え、今やメディアとして世界最大の規模を誇る米グーグル傘下の動画共有プラットフォーム「ＹｏｕＴｕｂｅ」。膨大な動画数と比例して、企業が広告を出稿する枠も増える。グーグルの親会社アルファベットが２０２０年２月に初開示したユーチューブの広告収入は、１９年の１年間で１５１億ドル（約１兆５８００億円）。グーグルの検索広告と比較するとまだ小さいが、成長率は年３０％を超えている。多種多様な広告フォーマットを展開することで、広告主、クリエイター、ユーザーの満足度を共に高める極意がそこにある。業績アップのために活用しない手はない。今から手を打っても間に合うはずだ。
本誌は『週刊東洋経済』２０２０年１１月１４日号掲載の２８ページ分を電子化したものです。このため情報は底本編集当時のものとなります。
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