Why Won’t They Pay Me What I’m Worth?

Putting the profit into a service company requires understanding why people won't pay you what you are worth. Your price is your power and cash is king. In home services like plumbing, electrical, heating and air, pest control, carpet cleaning, roofing, siding or whatever you do can be not only profitable but pleasant for you and your customer. After 20 years struggling and trying to get technicians to sell and up sell in the homes Rodney Koop finally found the solution. Sell them exactly "how" they already buy every day. Amazon, Best Buy, Home Depot, don't they make it look easy. I'll show you their secret and on the way show you a business model that actually works every day.

A Solid Tool for Your Business Toolbox

Why Won’t They Pay Me What I’m Worth?” isn’t a magic bullet but it doesn’t claim to be. What it offers is a straightforward, actionable tool that can help you better understand how to run or grow a service-based business, especially in fields like HVAC, plumbing, or electrical work.

The book is short, to the point, and free on Audible, which makes it an easy listen with a lot of potential value. If you’re just getting started or looking to tighten up your pricing strategy, this book gives you some practical insights that are definitely worth your time.

It won’t solve all your problems, but it will give you a better sense of your worth and how to communicate that value to your customers. Overall, it’s a worthwhile addition to any contractor or small business owner's library.