Websites

Your Digital Billboards

Social media can bring attention, but a website builds ownership. Platforms change, accounts get restricted, and posts disappear in the scroll. A website is different. It is the one place online where your work can live, be found, and be trusted without asking permission.

Websites: Your Digital Billboards is a practical guide for writers, entrepreneurs, and creators who want a clear online home. It follows Panyim, an introverted South Sudanese writer with talent but limited technical confidence, as he tries to move from “I post sometimes” to “I have a real platform.” Nyakor, tech-savvy and marketing-minded, helps him build a site that does what a business site should do: explain who you are, show what you offer, build credibility, and convert visitors into readers, clients, or customers.

This book is not a coding textbook. It is a step-by-step path to building a simple, effective website that works in real conditions, including low budgets and limited internet. You will learn how to choose a domain, set up hosting, structure your pages, write clear copy, and create a system for consistent updates. You will also learn how to connect your website to email, social media, and search so people can actually find you.

In this book, you will learn how to:

• Clarify your website’s purpose: brand, portfolio, shop, blog, or service hub
• Choose a domain name and hosting without getting trapped in confusing offers
• Build the essential pages every website needs for trust and conversion
• Create a clean menu and structure that makes your site easy to use
• Write simple website copy that explains what you do and who you serve
• Publish content that helps search engines and real people find you
• Add contact forms, lead magnets, and email list basics for long-term growth
• Improve speed, mobile experience, and basic security without technical stress
• Track performance and update your site without breaking it

Websites: Your Digital Billboards is for beginners who want clarity, and for experienced users who want a cleaner structure and better habits. If you are ready to stop relying only on social media and build a digital home you control, this book will help you do it.