Videocracy
How YouTube Is Changing the World...with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching
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Videocracy
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Narrado por:
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Kevin Allocca
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De:
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Kevin Allocca
Acerca de esta escucha
From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of Internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, 'Gangnam Style', the 'Bed Intruder' song, an ASAPscience explainer, Rebecca Black's 'Friday', or the 'Evolution of Dance', Kevin Allocca's Videocracy reveals how these beloved videos and famous trends - and many more - came to be and why they mean more than you might think.
YouTube is the biggest pool of cultural data since the beginning of recorded communication, with 400 hours of video uploaded every minute. (It would take you more than 65 years just to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube.
In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online - watching, sharing, commenting on, and remixing the people and clips that captivate us - are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fuelling social movements, enforcing human rights and redefining art - a lot more than you'd expect from a bunch of viral clips.
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In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.
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General4.5 out of 5 stars 27
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When the Hart-Celler Act passed in 1965, opening up US immigration to non-Europeans, it ushered in a whole new era. But even to the first generation of Asian Americans born in the US after that milestone, it would have been impossible to imagine that sushi and boba would one day be beloved by all, that a Korean boy band named BTS would be the biggest musical act in the world, that one of the most acclaimed and popular movies of 2018 would be Crazy Rich Asians, or that we would have an Asian American Vice President.
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2 out of 5 stars
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Important book, but read the print version
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Lo que los oyentes dicen sobre Videocracy
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total3 out of 5 stars
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Ejecución3 out of 5 stars
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Historia3 out of 5 stars
- James Thomson
- 01-28-23
Goes downhill quickly
Starts out interesting but goes downhill fast when they get too deep into YouTube employees using the platform to push their political ideology.
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