Unlocking Potential

How Great Leaders Get the Most Out of Individuals, Teams & Organizations

Ben Bergeron has dedicated his life to maximizing human performance. He is best known for his work with CrossFit Games champions, but his success extends well beyond the world of sports. Long before he coached anyone to a CrossFit Games title, Bergeron was maximizing the performance of his businesses—CrossFit New England and CompTrain. In the follow-up to his bestselling first book, he shares the leadership principles that have propelled both organizations to the same level of success enjoyed by his athletes.

Unlocking Potential does for leaders what Chasing Excellence did for individuals—reverse engineers Bergeron’s success into a step by step guide that works equally well for parents, teachers, surgeons, military officers and CEOs—anyone in a leadership position who wants to help their team break out of average and achieve greatness.

In UNLOCKING POTENTIAL, you’ll learn how to lead your people further than they could go on their own, so that your team can achieve more than it ever has before.

©2021 Ben Bergeron (P)2025 Ben Bergeron