Trapped in the Web

De: Sigal Ben-Artzi

Narrado por: Virtual Voice

When the Internet giants’ interests are at stake, they will do anything to stay in control.

Two identical campaigns. Two identical products. Two different results.

Jimmy, an advertising executive based in LA, clever and discerning with a degree in computer science, is tasked by his firm manager to investigate a bizarre occurrence: how the firm’s latest online campaign failed. In contrast, their competitors’ seemingly identical campaigns were successful.

Armed with a list of contacts, Jimmy heads to Silicon Valley, the kingdom of Web Giants, to better grasp their secrets. Aided by his friend Frank, a senior SFPD detective, they embark on an unusual journey involving freak accidents caused by powerful forces with conflicting interests. As the affair develops, they come to understand that control of the Web is likely to fall into the wrong hands.

Through this fast-paced story, a new world is revealed, describing a reality which we are already experiencing today — trapped in a web from which we may never be able to break free.

Through this story, we are exposed to what happens behind the scenes of the global web and understand how it turns us from innocent browsers into addicted users. This tale will enable us to understand the Web better and use it to benefit our interests (or at least know what to expect).