Roll out the red carpet for Owen O'Donoghue, Chief Revenue Officer at Infinigods, who takes us on a thrilling ride through the evolution of blockchain gaming. His insights, honed from his time at Facebook where he played a vital role in propelling the growth of the gaming business, will leave you amazed and hungry for more. We journey from the boom of CryptoKitties, to the rise of Axie Infinity, and the current generation of web 3 gaming being pioneered by Owen and his team.

We dive into the future of web 3 advertising as we sit down with Oleksii, the founder and CEO of Slice, a cutting-edge player in the Web3 advertising space.

Imagine a world where advertisers can connect directly with Web3 users through dApps, creating a more transparent, efficient, and personalized experience. Slice is making this possible, using wallet data over cookies and prioritizing quality over quantity. We peel back the layers on their innovative approach, discuss the core principles driving their mission, and get Oleksii's unique insights on the future of the Web3 ad market.

And to wrap it up, we open the floor for a deep-dive conversation on the mechanics of advertising in the Web3 space. Packed with valuable insights on optimizing advertising funnels, overcoming the challenges of conversion tracking, and the potential of integrating crypto into everyday life.

In this episode we welcome James Ross, the founder of Mode Network and former co-CEO of Hype. James shares his journey from the London FinTech scene to the world of blockchain, with a focus on DeFi that was ignited by experiences with regulation hurdles. His unique blend of traditional go-to-market strategies and on-chain data analysis brings a fresh approach to Web3 marketing.

James recounts the evolution of Hype, a leading Web3 marketing agency, which scaled from a team of 30 to 180 during the bull market. The discussion explores the distinct strategies that set Hype apart from its Web2 counterparts. You'll get a glimpse of the workings of a Web3 marketing agency, from innovative hiring practices to resource allocation during market shifts. James' insights into these strategies are sure to be a valuable lesson for marketing enthusiasts and budding entrepreneurs alike.

The conversation then shifts to Mode Network's focus on incentivizing developers and aligning incentives to share the network's success with users. James delves into the security challenges and strategies employed to encourage growth, the potential of meme coins and NFTs on Mode, and the implementation of a referral network within the protocol. This insightful discussion offers a unique perspective on the evolution and future of Web3, making it a valuable listen for anyone intrigued by DeFi and blockchain technology.