With the elimination of 3rd party cookies in the future by various browsers like Google, Firefox, and Safari, the road ahead can seem shaky for marketers. To Tackle the imminent cookieless future, we have our guest George talk about the importance of collecting first-party data through value-added content. He also highlights the data-driven approach for giving personalized experiences so that customers increase their propensity towards the brand.

Tap in and listen to this conversation hosted by Rajiv Dingra, CEO and Founder of RD&X Network and ReBid

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Twitter @rajivdingra 

Visit the RD&X Network website https://www.rdandx.com/ 

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Abhishek Arora, Executive Director Digital Platforms (CRM) & Marketing Technology at Standard Chartered Bank shares his interesting insights on the ADTech, Martech, and the Data-driven industry. He talks about his understanding of the current move the adtech world has taken towards privacy. He emphasizes on the dire need to unify data and simplify the ad tech stack and the needs of a consolidated tech stack. He also discusses the challenges that the CDPs need to address to evolve. 

Tap in and listen to this conversation hosted by Rajiv Dingra, CEO and Founder of RD&X Network and ReBid

Connect with Rajiv dingra on 

Linkedin https://www.linkedin.com/in/rajivdingra 

Twitter @rajivdingra 

Visit the RD&X Network website https://www.rdandx.com/ 

Visit the ReBid website https://www.rebid.co/ 

Follow Abhishek Arora on

Linkedin https://www.linkedin.com/in/abhishek-arora-5758929/ 

Jenny starts by talking about audio marketing and how it has coped up with personalization in marketing. She talks about how it has created a new ecosystem. She gives her opinion on the future of Ubiquitous marketing and audio marketing on the same. And as to how to optimize the content creatively and to give our brand a competitive edge. She finally ends up talking about the privacy concerns when it comes to personalized marketing and how different brands are resolving those.

Connect with Rajiv Dingra on

Linkedin https://www.linkedin.com/in/rajivdingra

Twitter @rajivdingra

Visit the RD&X Network website https://www.rdandx.com/

Follow Jenny Hoffman on

Jenny Hoffman | LinkedIn

Jenny Hoffman (@JHoffman1of3) / Twitter