The Show Must Go On

The Show Must Go On serves as the comprehensive follow-up to Salesman on Fire: an extensive guide on sales strategies, personal development, and leadership, authored by Carson V. Heady. It provides insights into building a successful sales career, overcoming obstacles, and achieving personal and professional growth en route to the story of how LinkedIn, AI and a Moneyball approach to sales has generated over $1B in revenue.

The author shares his journey of overcoming personal and professional setbacks, emphasizing the importance of resilience and continuous learning in achieving success. Effective sales strategies are highlighted, including the importance of understanding customer needs, building relationships, and using a diversified approach to prospecting.

Heady discusses the significance of personal branding and how it can differentiate a salesperson in a competitive market, the role of a leader in fostering a collaborative and empowering environment for team members, strategies for dealing with setbacks and failures, and methods for effective prospecting, including leveraging social media, AI and personalized messaging to connect with potential clients.

Must read for sales leaders

This book covers just about everything one could possibly imagine, related to the life of a sales leader. Take a run at it.

A Virtual Playbook of a Master Salesman

It's all here Carson Heady's Playbook for success in today's selling environment. Sadly most salespeople will never execute on the mindset, perspectives, strategies and techniques presented in this soon to be masterpiece. If you are one of the special salespeople who implement the lessons in this book a succes beyond your wildest dreams awaits you! Thank You Carson for pouring your heart and soul into this Playbook!