The Sales Parables

Timeless Tales for Modern Sales

De: Mike Martin

Narrado por: Virtual Voice

Imagine this: you're meeting your fifth client of the day. Each conversation feels like a repeat of the last—nods, polite smiles, but no commitment. The harder you push, the more distant the sale seems. You know your product is top-notch, but something isn’t clicking.

The Sales Parables is your solution. Packed with timeless stories and sales wisdom, this book offers a new way to approach every challenge in sales. Whether you're closing deals in the boardroom or negotiating partnerships, each story reveals a powerful sales technique proven to work.

These aren't just theories—each parable is a practical, memorable tale of transformation that will resonate with you long after you’ve put the book down. Learn how to break through objections, build stronger relationships, and craft irresistible offers.

Keep this book close. Whenever you're struggling to close a deal or need fresh inspiration, the stories within will guide you. Master the lessons, implement the techniques, and watch your sales transform.

This isn’t just a book—it’s your sales mentor in print.

BOOK CHAPTERS

1. Where It All Began
Learning Principle: Win-Win Thinking

2. The Power of Giving
Learning Principle: Reciprocity

3. It Must Be Mine
Learning Principle: Scarcity

4. The Cool Kids Strategy
Learning Principle: Social Proof

5. Why Should Anyone Listen To You?
Learning Principle: Authority

6. I Do What I Say I Will
Learning Principle: Consistency

7. Make Them Like You
Learning Principle: Liking

8. Put It In A Picture
Learning Principle: Framing

9. It Can Stop A Ship
Learning Principle: Anchoring

10. Compare Apples With Oranges
Learning Principle: Contrast Effect

11. The Phone In The Door Technique
Learning Principle: Foot-in-the-Door

12. The Door In The Face
Learning Principle: Rejection and Retreat

13. Scarcity of Opportunity
Learning Principle: Limited Time Offer

14. Quick Quick Quick
Learning Principle: Urgency

15. Once Upon A Time
Learning Principle: Storytelling

16. Inch Wide, Mile Deep
Learning Principle: Specialisation

17. Speak To Your Customers
Learning Principle: Communication

18. FOMO
Learning Principle: Fear of Missing Out (FOMO)

19. Social Scarcity
Learning Principle: Social Scarcity

20. Target Everybody Hit Nobody
Learning Principle: Targeted Marketing

21. Reverse The Risk
Learning Principle: Risk Reversal

22. The Power Of Personal Stories
Learning Principle: Personal Connection

23. Bundling Idiot Or Bundling Success?
Learning Principle: Bundling

24. Make Them Emotional
Learning Principle: Emotional Appeal

25. Empathy, Not Sympathy
Learning Principle: Empathy

26. The Eight Commandments
Learning Principle: Core Sales Principles

Note from the Author

I've been in sales since 2001, devouring nearly every sales book out there. Over the years, I've distilled the most impactful strategies and lessons into one powerful resource. In this book, I've taken the principles that others spend an entire book explaining and condensed them into concise, engaging stories. My goal is simple: to give you the insights and techniques that transformed my sales career, all within a single, easy-to-digest volume.

FREE Chapters - If you want to read the second chapter for free and some deleted chapters before buying the book, then go to https://thesalesparables.com/