Your inbox can make or break your Teachers Pay Teachers income, and most of the damage comes from a few fixable habits. We’re digging into five email marketing mistakes that quietly drain revenue for teacher entrepreneurs and TPT sellers, even when you have great resources and a solid audience. If you’ve ever gone a week without sending a newsletter, worried you’re annoying your subscribers, or stared at low open rates wondering what happened, this conversation gives you a clean, practical reset.

We talk about why consistency matters more than perfection and what to do when life derails your plan (including a simple “double up” strategy to get back on track). We also challenge the idea that email equals inconvenience. When your message is built around helping teachers feel supported, seen, and equipped, you’re not spamming anyone, you’re building community and trust that compounds over time.

Then we get tactical: why avoiding sales emails is a costly mistake, how a paid teaching resource can be genuine value when it saves time and lowers stress, and how often to make a clear offer. We also cover subject lines as the gatekeeper to better email open rates, plus an easy way to test and improve them. Finally, we share a smart approach to resending to non openers, including how to tweak subject lines, adjust the email body, and test send times so you reach more readers without looking spammy.

If you want actionable email marketing for TPT sellers, press play and take notes. Subscribe for more strategies, share this with a teacher friend building a business, and leave a review with the one email mistake you’re fixing first.

Watch This Episode on YouTube: https://youtu.be/16ZEqH68q3M

Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton

My Instagram: https://www.instagram.com/laurentschappler/

My Other YouTube: https://www.youtube.com/@LaurenATsch

Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115

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A 10% discount is nice. A discount you set once and let run while you teach is even better.

I’m Lauren Fulton, and I’m breaking down the newest Teachers Pay Teachers discount features and the simple ways I’d use them to bring more buyers into a TPT store. I walk you step by step through where to find Promotions and Discounts, what each option does, and how I think about setting percentages based on buyer intent. The new first-time buyer discount is a big deal for converting TPT search traffic because it gives brand-new shoppers a reason to trust you fast and make that first purchase.

We also talk through the two familiar tools, follower discounts and abandoned cart discounts, and why they work when teachers are busy and buying in real time. I share how these promos can encourage store follows (so you can reach people again through Notes to Followers) and how an abandoned cart email can pull a would-be sale back across the finish line without you lifting a finger.

Then we get honest about the downside sellers worry about: pricing and fees. If you sell lots of low-priced resources, a discount can drop an item under the $3 threshold and add extra transaction costs. I explain how to think through that risk, when I would run discounts for short windows, and why I’d avoid inflating prices just to “cancel out” a deal.

If you want more sustainable TPT marketing, hit play, take one action today, and let the system keep working. Subscribe, share this with a teacher friend who sells on TPT, and leave a review with the discount % you’re testing next.

Watch This Episode on YouTube: https://youtu.be/UZ1uD2ksDa0

Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton

My Instagram: https://www.instagram.com/laurentschappler/

My Other YouTube: https://www.youtube.com/@LaurenATsch

Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115

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What would you do if your TPT store vanished overnight? We walk through a clear, practical rebuild plan that trades guesswork for data and momentum. Starting with a fresh brand and a simple email funnel, we show how to plant the seeds for reliable traffic and repeat buyers by placing an opt-in inside every paid product and sending value-packed messages that earn trust.

From there, we map out the Create Three strategy: choose a niche you know cold, research rankable keywords on TPT, and build three distinct product templates. Launch two to three tightly focused resources from each template, then let the market speak. Early signals like views, favorites, and first purchases will identify your winner long before everything sells out. Once a line proves itself, double down fast, expand across adjacent standards, and bundle to raise average order value without adding friction.

Pricing and timing become your advantage. Pair one premium line in the $8–$10 range with faster-to-build $1–$2 and $3–$4 items that spark impulse buys and reviews for a new brand. Layer in seasonal versions from your existing templates to capture lower-competition searches around holidays, testing windows, and back-to-school. The combination builds surface area in search, speeds discovery, and creates natural upgrade paths for buyers who want more.

We also get real about mindset and visibility. Consistency beats bursts of inspiration, and most creators aren’t invited to the table—they pull up a chair. Reach out to hosts of summits, hashtag sales, and collabs with clear asks and follow-up timelines. Keep your titles precise, previews honest, and descriptions aligned with the exact phrases teachers use. Want more screen-share walkthroughs and step-by-step demos? Subscribe to our YouTube channel and join us there. If this playbook helped, share it with a friend and leave a quick review—what product line are you testing next?

Watch This Episode on YouTube: https://youtu.be/0JvOOKTSIWA

Watch My Video on How to Start Your Email List from Scratch: https://www.youtube.com/watch?v=dPgMyw8lGN0&t=4s

Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton

My Instagram: https://www.instagram.com/laurentschappler/

My Other YouTube: https://www.youtube.com/@LaurenATsch

Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115

Support the show