The Parable of Tommy and The Elevator Pitch: the five hard lessons we must learn about elevator pitches

This book tells the story of Tommy, an enthusiastic, ambitious and energetic young sales representative who is desperately keen to succeed. It tells the story of Tommy struggling through his business week trying to make best use of his time, without the benefit of using a good ‘elevator pitch’. Although this is written as a parody, a kind of fable, a parable even, you will notice how a well applied elevator pitch could have helped Tommy in a variety of situations. I bet that you recognise quite a few of them.