The Open Garden Organization

A Blueprint for Associations in the Digital Age

De: Amith Nagarajan

Narrado por: Josh Goring

Duración: 5 h y 55 m

Resumen del Editor

Is your association equipped for the digital age?

The future of the association industry is unclear. Within today’s cultural shift in the economic, political, and social climates, associations need to be flexible and ready to evolve to meet the needs of both their audiences and world at large. Today, the threat to associations is the possibility of becoming antiquated due to their lack of willingness or ability to change and modernize with the culture around them. However, this situation also presents an amazing opportunity to experiment, innovate, and ultimately achieve sustainable growth and new levels of mission attainment.

In Amith Nagarajan’s The Open Garden Organization: A Blueprint for Associations in the Digital Age, listeners will learn how to experiment in new ways and drive progress forward within their organizations. The backbone of Amith’s method lies in the “Open Garden Model”, which focuses on three main principles: purpose, culture, and inclusivity. The Open Garden Model encourages associations to:

• Clarify and deepen purpose
• Discover and live their values
• Embrace a future of uncertainty by taking on many
• Small risks to experiment and learn
• Shift their business model to one that embraces an inclusive and expansive audience, reaching far beyond the scope of traditional membership

The Open Garden Model will help associations grow their new market far beyond their traditional base, create new and sustainable revenue streams, and elevate their brand’s credibility and member loyalty. Ensure your association has the ability to sustain and thrive in today’s changing world.

©2018 Amith Nagarajan (P)2018 Amith Nagarajan

Fantastic read for anyone in Association mgmt.

This book kept my attention throughout and made me see the future of my Association in a completely new light. The opportunities are endless.

Definitely worth reading, but avoid the audio version

If you keep current in business and association management and pay attention to the literature, much of this content will be familiar to you. But Amith Nagarajan’s traversal of the material provides a holistic view that makes it all fit together in ways you may not have noticed before. If it prompts you to step back and take a similar view of your own professional situation, that might accomplish a lot.

I would avoid the Audible version, however. The over emphatic, stilted and monotonously delivered narration reminded me of a sixth grader tasked with reading material they don’t really understand aloud to the class. Just painful, and a disservice to the valuable contents of the book.