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The Little Book of Persuasion
- Defend Yourself by Becoming a Skilled Persuader
- Narrado por: Mike Norgaard
- Duración: 2 h y 27 m
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The Little Book of Persuasion
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Resumen del Editor
Every day we engage in psychological battle to persuade others or be persuaded by them. The history of persuasion dates back to the Ancient Greeks, who valued rhetoric as an essential skill. Times have changed and rhetoric has lost its place as a fundamental skill of reasoning and logic. This leaves us open and unarmed against skilled persuaders.
Persuasion is more than just tactics and methods of social compliance. Understanding how we are persuaded opens the doorway to a deeper understanding of our automatic brain processes and biases. Expert persuaders tap into these processes and use them against us for their own benefit.
This book is a journey into these techniques. You will emerge from it smarter, more persuasive, and better equipped to defend yourself.
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Lo que los oyentes dicen sobre The Little Book of Persuasion
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total3 out of 5 stars
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Ejecución4 out of 5 stars
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Historia3 out of 5 stars
- MANI
- 07-08-16
Persuasion
Any additional comments?
This book contain various persuasion techniques. Useful summary for identifying techniques , but for a Product Manager developing product to persuade users. I was able to learn few techniques.
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esto le resultó útil a 1 persona
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Total1 out of 5 stars
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Ejecución3 out of 5 stars
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Historia1 out of 5 stars
- Gambit
- 08-30-16
Too basic
I think almost anyone these days already knows all this stuff unless you live in a cave. Its too basic...
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