The Leader's Brain

Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience

De: Michael L. Platt

Narrado por: Rudy Sanda

Leadership is a set of abilities with which a lucky few are born. They're the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers. The good news for the rest of us is that those abilities can be developed. In The Leader's Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience, Wharton Neuroscience Initiative Director Michael Platt explains how.

Over two decades as a professor and practitioner in neuroscience, psychology, and marketing, Platt's pioneering research has deepened our understanding of how key areas of the brain work - and how that understanding can be applied in business settings.

In The Leader's Brain, Platt explains: why two managers, when presented with the same set of information, make very different decisions; why some companies (Apple) build strong social and emotional connections with their customers and others do not (Samsung); how some of the most significant events in sports history, like the "Miracle on Ice", contain insights for how to build a team; and why even some of the most visionary business leaders can make disastrous decisions, and how to fix that. The Leader's Brain relates findings like these, and many more, to help enhance leadership in an ever-shifting world entering a "new normal".

©2020 Michael Platt (P)2022 Ascent Audio

Educational

This book was really good and I have added some of these things to my everyday life very good book

Love the lessons in this book

Had the opportunity to bother take Professor Platt’s class, Understanding the Brain, using Neuroscience to deliver better business results. The book is a fantastic supplement to the class. The book in of itself covers many of the topic covered in the class. Both the book and class have triggers a new found interest into neuroscience.

neuroscience applied to leadership & marketing

Great read. Good narrator. A lot of great information. The author gives you information and a couple practical applications, but leaves it up to you to extrapolate and apply that information to your specific circumstance. Personally, I appreciate a couple of examples to make the point, then moving on to the next point to be made.

A crash course of neuroscience in business

Michael Platt is one of the thought leaders in understanding human behavior, how the brain plays a role in it, and how these learnings can be applied to our day to day as business leaders. It’s a well done, evidence supported, short listen. Highly recommend.

Fantastic read

Easy to understand and super interesting! A must listen for anyone interested in organizational behavior