The Lazy Copywriter's Guide To The Galaxy

How To Stop Panicking & Start SELLING

De: Robert Walsh

Narrado por: Virtual Voice

EASILY MASTER THE SKILL OF PERSUASIVE COPYWRITING WHILE DOING AS LITTLE AS HUMANLY POSSIBLE.

This is your unofficial, (and pretty damn unconventional) guide to crafting effective direct response copy creatives without needing much experience at all. Actually, in this case, the less experience you have the better! The majority of consumers make decisions based on some kind of external influence, and copywriters are no different. They take inspiration from their own external influences to make creative decisions. Combining market research and personal experiences to develop unique, and often unconventional ideas, then using those ideas to create offers that entice readers to take action they might not otherwise have taken. All of the things you do to make your customers want to buy from you are influenced by things you've read, listened to, and experimented with, Helping you generate creatives that are both unique to you and exclusive to your target audience. It's these differences that separate the pros from the amateurs; they're what enable you to move beyond the generic frameworks that the copywriting industry so often relies on. You have to harness your weird, unique quirks to drive the next generation forward and preserve the integrity of what it means to be "a true creative". By the end of this book, you'll see how I manage to keep myself unapologetically authentic, fully transparent, and constantly motivated in my business, and how you can do the same without breaking a sweat, and without panicking.