The Language of Beliefs
Persuasion Force, Book 15
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The Language of Beliefs
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In this fifteenth book in the Persuasion Force series, Kenrick Cleveland talks about the language of beliefs. He explains the difference between beliefs and truths, and demonstrates that beliefs shape the way we think. By leveraging a person's beliefs in your argument, it becomes a whole lot more compelling to them.
This book concerns itself mainly with implied cause and effect. The language pattern is constructed to imply a direct relationship between what you are saying and what you want the person to believe.
This is done by using the same speech patterns that someone uses when they reference what they hold to be true, their beliefs. So it is absolutely congruent, it sounds completely natural and the implication is accepted without argument, as if self-evident.
Another masterclass in persuasion from Kenrick Cleveland!