The Insightful Leader

LEAD: A Jungian Field Guide to Decisions that Create Meaning

When everything changes, you can’t rely on what used to work. You have to rely on what never changes: human nature.

The Insightful Leader is a story-driven field guide for executives, strategists, and team leads who sense that more data, more decks, and more “alignment meetings” are not what’s missing. Through the journey of a new CEO, Mike, you follow a very human leader who has to wake up from drift, face the shadow in his culture, and turn a drifting organisation into one that makes clear, consequential choices again.

Drawing on C.G. Jung’s ideas of shadow, individuation and meaning, Veblen’s quiet rules of status, and Bernbach’s belief in the power of human insight, the book shows how story is not wrapping for strategy – it is the way you find the real issue, the real emotion, and the real decision.

You’ll learn the LEAD method:

• Limitation – surface the hidden belief quietly blocking progress

• Emotion – work with the real human drivers underneath behaviour

• Aspiration – craft a one-page, credible “commander’s intent” people can own

• Decision – turn story into signed choices, Friday Proof, and momentum

Along the way you get practical coaching tools: the Aspiration Page, the Decision Card, the Signatures Board, the Three Yeses, and the Elin Test—simple practices that make presence precious again because it reliably changes something outside the room.

If you recognise that behind every business issue is a human problem—and a human potential—waiting to be met, this book invites you into a Jungian coaching journey in disguise: seeing more clearly, choosing more bravely, and leading in a way that creates meaning for yourself and for others.

Go faster and further—together.