The Industrial Subscription Economy

A Practical Guide to Designing, Pricing, and Scaling Your Industrial Subscription

De: Stephan Liozu

Narrado por: Virtual Voice

The subscription business model has become the primary way of doing business in many consumer sectors and in the B2B SaaS world. Many industrial companies have also launched subscription business models to complement, augment, or diversify their product business portfolio. Companies like Toyota, ABB, Thales, Siemens, Scania, Schindler, Honeywell, Caterpillar, Schneider Electric, and many more have successfully done so. Others are just getting started. This book offers a practical roadmap for getting started, designing a new business model, pricing industrial subscriptions, and scaling them successfully. It’s designed to be a cookbook of best practices, tips, stories, and case studies to accelerate time to value. The industrial world is unique and requires its own approach to subscription business models. Welcome to the Industrial Subscription Economy!

Stephan M. Liozu (www.stephanliozu.com) is a pricing evangelist who has widely promoted value, pricing, and monetization for the past 10 years. He is the Founder of Value Innoruption Advisors (www.valueinnoruption.com), a consulting boutique specializing in industrial, digital, and value-based pricing. He is also an Adjunct Professor & Research Fellow at the Case Western Research University Weatherhead School of Management. Stephan holds a PhD in Management from Case Western Reserve University (2013), an MS in Innovation Management from Toulouse School of Management (2005), and an MBA in Marketing from Cleveland State University (1991).

Stephan holds the following certifications:

• Value Black Belt—VBB (DecisionLink, 2021)
• Certified Platform Design Toolkit Facilitator (PDT, 2020)
• Certified IoT Professional (IoT-Inc., 2019)
• Certified Black Hat Coach (Thales, 2018)
• Certified Pricing-to-Win Shipley Instructor (2017)
• Business Model Innovation Coach (Strategyzer, 2016)
• Certified Innovation Leader—GIMI/IXL (2014)
• Master Customer Value Modeler (CVM®, 2013)
• Prosci® Change Management Certification (2013)
• ThinkBuzan® Licensed Instructor—iMindMap® (2012)
• Certified Pricing Professional (CPP) (2009)
• Certified Facilitator for DDI Learning Systems (2009)
• Breakthrough Thinking (Gap International ECC 2007)
• Six Sigma Green Belt (2007)

Over the past few years, Stephan has published academic articles in the Journal of Revenue & Pricing Management, Business Horizons, MIT Sloan Management Review, and Industrial Marketing Management. He has also written many articles on strategic pricing issues for the Journal of Professional Pricing. Stephan sits on the Advisory Board of the Professional Pricing Society and LeveragePoint Innovation.

Over the past 10 years, Stephan has edited or published 11 other pricing books:

• Pricing: The New CEO Imperative (VIA Publishing, 2021)
• B2G Pricing: Best Practices in Business-to-Government Pricing Strategies (VIA Publishing, 2020)
• Pricing Strategy Implementation: Translating Pricing Strategy into Results (Routledge, 2019)
• Monetizing Data (VIA Publishing, 2018)
• Value Mindset (VIA Publishing, 2017)
• Dollarizing Differentiation Value (VIA Publishing, 2016)
• The Pricing Journey (Stanford University Press, 2015)
• Pricing and Human Capital (Routledge, 2015)
• The ROI of Pricing (Routledge, 2014)
• Pricing and the Sales Force (Routledge, 2015)
• Innovation in Pricing: Contemporary Theories and Best Practices (Routledge, 2012 & 2017)

All books are available on Amazon.com. Please connect on LinkedIn or contact through the website at stephanliozu.com.