The Get Started Guide to E-Commerce

The first book to talk to business owners --- not over their heads -- about creating a Web site and seamlessly linking it to existing operations. This book discusses Creating Successful Web sites, Order Fulfillment, Getting Noticed. To succeed today, businesses must be online. Owners and managers of smaller businesses know they need a Web site but often don't have the time to design and operate one themselves - or the budget to hire a team of experts. What they need is someone who can explain the ropes without making them feel inadequate for not understanding HTML and other confusing techno-babble. The Get-Started Guide to E-Commerce is written for them --- those busy people who are looking for reasonably priced, effective, and straight-talking ways to help their companies join the new era of online business. This step-by-step guide discusses: The varying levels of e-commerce, and the promise and drawbacks of each.