The GIMMIE! Chronicles

Volume 1

Faced with a last minute task to give away tickets to a last place baseball team, Bill Snow wrote a spur of the moment email, stuffed it with humor and observations, and sent it to people he knew through his work as an investment banker. The response was a pleasant surprise. People like it. People loved it. Even if they didn't want the tickets, people responded. This started further forays into "accidental marketing" as Bill used humorous emails to stay in touch and at the top-of-mind of his network of professional contacts. The emails, Bill feels safe to say, were unlike other so-called corporate communication, which is often staid, boring, and safe. Instead, Bill used his deep grasp of history, movies, music and more to weave stories, create characters, and veer into unexpected places, all while entertaining the reader and at times, getting them to think and ponder.

This compendium of his emails covers the years 2014 to 2017, years that also saw the subject of that initial ticket giveaway email, the Chicago Cubs, go from also rans to World Series champions. If you enjoyed Alan Greenberg's Memos from the Chairman or Dan Sinker's profanely hilarious twitter feed turned book satire of a Chicago mayor, you'll enjoy The GIMMIE! Chronicles.