The Executive's Gen AI Handbook

Unlock the Future of Business with AI – A Pragmatic Guide for Every Executive

In a world where Artificial Intelligence is rapidly reshaping industries and redefining the role of technology, "The Executive's Gen AI Handbook" is your essential, non-technical guide to understanding and leveraging this transformative force

Written by futurist, international keynote speaker and best-selling author, David Kerrigan, this handbook cuts through the hype to deliver the foundational AI literacy every executive needs today.

Why This Book is a Must-Read for Leaders:

• Demystify AI: Gain a clear, practical understanding of what AI is – and isn't – without getting bogged down in excessive technical jargon. Learn about the evolution from predictive to generative AI, including Large Language Models (LLMs) and Diffusion Models
• Strategic Imperative: Discover why AI is not just an IT problem, but an "all-of-business issue". Understand how AI applications are transforming customer service, risk management, product development, and more across virtually every sector.
• Master AI in Action: Explore real-world applications of generative AI, from deep research and image creation to video, voice, and music generation. Learn how AI can enhance productivity, automate complex workflows, and even empower non-technical professionals in coding and UI design.
• Navigate the New Human-Computer Interface: Learn the art and science of "Prompt Engineering" with practical tips and techniques to craft effective prompts, ensuring you get the most accurate, useful, and creative responses from AI tools.
• Responsible AI & Compliance: Understand the critical importance of responsible AI development and deployment. Familiarise yourself the legal obligations and governance considerations, including the EU AI Act and its broad geographic reach.
• Prepare for Agentic AI: Get an early look at "Agentic AI" – autonomous systems capable of planning, making decisions, and executing multi-step tasks to achieve complex outcomes.

Don't be left in the dust. The pace of AI development is relentless. This handbook provides the map and compass for your AI journey, equipping you to lead with informed courage and harness the most powerful tool yet created for building an innovative, efficient, and human-centric future.