The Executive's Agentic AI Handbook

De: David Kerrigan

Narrado por: Virtual Voice

Your Next Customer Is An Algorithm. Is Your Business Ready to Sell to It?

Leaders need to move from the "how" of agentic architecture to the "so what" of its economic impact. The Executive’s Agentic AI Handbook reveals the next frontier of digital disruption: Agentic Commerce.

This book shows that as AI agents gain the power to plan trips, negotiate purchases, and execute payments, the traditional customer journey is changing. The marketing funnel is being replaced by a model of delegation, where consumers entrust AI to act as their personal shopper.

In the agentic economy, your storefront is an API and your brand equity depends on being algorithmically preferable.

This book will show you:

• How to survive "The Great Power Flip": Why retailers are losing the information war to consumer agents armed with radical price transparency.

• The Fiduciary Dilemma: The multi-billion dollar question of who your AI agent really works for—you, or the highest bidder?

• The "Brand Agent" Strategy: How to counter disintermediation by deploying expert agents to negotiate directly with consumer AI.

• The New Trust Stack: Understanding the critical infrastructure of Identity and Payments protocols that makes autonomous transactions possible.

This is the essential guide for leaders who need to understand not just how AI thinks, but how it buys.