The Everything Token

How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

De: Steve Kaczynski, Scott Duke Kominers

Narrado por: Steve Kaczynski, Scott Duke Kominers

A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they're a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies.

Kominers and Kaczynski have created a framework that explains what NFTs are, why they’re valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands.

Through original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. The Everything Token is the essential primer on this innovation that has the potential to transform all aspects of business.

Reseñas de la Crítica

"Just like the dawn of the internet and social media, the early days of NFTs were filled with a lot of noise. Now that the dust has settled, the businesses that truly know how to use this technology are leading the way into a new digital era. The Everything Token cuts through the clutter and lays out a blueprint of what you can learn from that top 1% of companies that are using NFTs right."
— Gary Vaynerchuk, Chairman of VaynerX, CEO of VaynerMedia, and Creator & CEO of VeeFriends

"Web3 offers many new opportunities -- including NFTs, which have countless use cases. Kaczynski and Kominers share valuable insights from their in-depth research and experiences with NFT communities on how businesses and brands, whether incumbent or upstart, can use them."
— Chris Dixon, Founder and Managing Partner, a16z crypto

"NFTs were a mystery to me. Thanks to this book, both the economics of NFTs and how businesses can use them are now in sharp focus and no longer mysterious. It helps, too, that the book was so much fun to read!"
— Paul Milgrom, Shirley and Leonard Ely Professor of Humanities and Sciences at Stanford University and Nobel Laureate in Economics

"This framework for mastering the next wave of disruptive digital technology will be the industry standard for years to come. Simply put, The Everything Token is a must-read for business leaders.”
— Jeff Charney, CEO of MKHSTRY and former CMO of Progressive Insurance and Aflac

"You can't ask for savvier or more enthusiastic guides to the potential of NFTs than Kaczynski and Kominers."
— Alvin E. Roth, Craig and Susan McCaw Professor of Economics at Stanford University and Nobel Laureate in Economics

"You might have dismissed NFTs as irrelevant to your business, but The Everything Token does a great job explaining how this technology can be a game changer for customer engagement and acquisition. It's a terrific learning tool for companies looking for success in Web3."
— Adam Brotman, co-CEO of Forum3, former CDO of Starbucks, and former co-CEO/President of J Crew

The definitive NFT starter pack

This book explains the basics of NFTs to a broad audience in a non-technical and easy to understand way. The authors put in an extraordinary spoken performance of their work, and their enthusiasm and expertise really make this a phenomenal listen. Highly recommend for anyone interested in or curious about NFTs!

Dev turned into businessman

So i’m a dev, got into blockchain 3 years ago and have done several smart contract projects for clients, but always as a dev, never really cared about or understood the business side of it. Now i can consult companies and make them want nfts not just build them for them.

Cool book :)

Great insight

Good history of and explanation of the utility of NFTs. It will be interesting once the true utility becomes apparent to the mainstream public.

Solid education

Was a great deep dive into the world of NFTs. So many ways this technology will grow for brands going forward. I love the collectible angle more than anything.

Educate yourself on Blockchain

I’ve been in the web3 and NFT space for 2 years now and I have to say this book provides an amazing foundation for new and old adopters. I would highly recommend this book to everyone whether you’re interested or not. So much great information and value provided by this book. Excited to see this information getting out and I enjoy listening to Steve in the morning on X.