The Coach’s Canvas
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The Coach’s Canvas
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Narrado por:
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Santiago Machain
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De:
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Santiago Machain
The Coach's Canvas is the definitive guide for coaches who are ready to move beyond the fundamentals and build a practice that is both prosperous and sustainable. This book moves past theory to provide a masterclass in the business, marketing, and personal development skills essential for long-term success. You'll learn how to define a powerful niche, design signature programs that sell, master the art of the discovery call, and build marketing strategies that attract ideal clients with authenticity.
Addressing the often-overlooked pillars of a thriving practice, this book also provides a clear roadmap for navigating legalities and finances, scaling your impact through group coaching, measuring your value, and, crucially, avoiding burnout. For the coach who sees their work as an art form, this is your guide to building the resilient and impactful business that allows your art to flourish.
©2025 Santiago Machain (P)2025 Santiago Machain