-
The Big Disconnect
- Why the Internet Hasn't Transformed Politics (Yet)
- Narrado por: Stephen McLaughlin
- Duración: 6 h y 57 m
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De: Evgeny Morozov
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Too Big To Know
- Rethinking Knowledge Now That the Facts Aren't the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room
- De: David Weinberger
- Narrado por: Peter Johnson
- Duración: 8 h y 2 m
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We used to know how to know. We got our answers from books or experts. We'd nail down the facts and move on. But in the Internet age, knowledge has moved onto networks. There's more knowledge than ever, of course, but it's different. Topics have no boundaries, and nobody agrees on anything.Yet this is the greatest time in history to be a knowledge seeker - if you know how.
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Good to know ...
- De John B. Fisher en 01-24-12
De: David Weinberger
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The Hacked World Order
- How Nations Fight, Trade, Maneuver, and Manipulate in the Digital Age
- De: Adam Segal
- Narrado por: Don Hagen
- Duración: 10 h y 40 m
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The Internet today connects roughly 2.7 billion people around the world, and booming interest in the "Internet of things" could result in 75 billion devices connected to the web by 2020. The myth of cyberspace as a digital utopia has long been put to rest. Governments are increasingly developing smarter ways of asserting their national authority in cyberspace in an effort to control the flow, organization, and ownership of information.
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Wrong narrator for material
- De Locnar en 02-21-17
De: Adam Segal
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
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Becoming Facebook
- The 10 Challenges That Defined the Company That's Disrupting the World
- De: Mike Hoefflinger
- Narrado por: Nicholas Techosky
- Duración: 7 h y 45 m
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Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders.
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mainly a tribute to the success of FB
- De Anonymous User en 10-07-18
De: Mike Hoefflinger
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Friend of a Friend...
- Understanding the Hidden Networks That Can Transform Your Life and Your Career
- De: David Burkus
- Narrado por: P. J. Ochlan
- Duración: 7 h y 53 m
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What if the best way to grow your network isn't by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that's already around you? We know that it's essential to reach out and build your network. But did you know that it's actually your weaker or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?
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The reality of human networks - How to Navigate, Create & Use them!
- De T.Om en 11-07-18
De: David Burkus
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Googled
- The End of the World as We Know It
- De: Ken Auletta
- Narrado por: Jim Bond
- Duración: 13 h y 53 m
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In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.
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Audio production could have been better
- De David en 11-12-09
De: Ken Auletta
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Who Controls the Internet
- Illusions of a Borderless World
- De: Jack Goldsmith, Tim Wu
- Narrado por: Bob Loza
- Duración: 6 h y 24 m
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Is the Internet erasing national borders? Who's really in control of what's happening on the Net--Internet engineers, rogue programmers, the United Nations, or powerful countries?In this provocative new book, Jack Goldsmith and Tim Wu tell the fascinating story of the Internet's challenge to governmental rule in the 1990s, and the ensuing battles with governments around the world.
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Mostly delves into questions of law
- De Amazon Customer en 05-07-11
De: Jack Goldsmith, y otros
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System Error
- Where Big Tech Went Wrong and How We Can Reboot
- De: Rob Reich, Mehran Sahami, Jeremy M. Weinstein
- Narrado por: Kaleo Griffith
- Duración: 11 h y 28 m
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In no more than the blink of an eye, a naïve optimism about technology’s liberating potential has given way to a dystopian obsession with biased algorithms, surveillance capitalism, and job-displacing robots. System Error exposes the root of our current predicament - how big tech’s relentless focus on optimization is driving a future that reinforces discrimination, erodes privacy, displaces workers, and pollutes the information we get- and outlines steps we can take to change course, renew our democracy, and save ourselves.
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Excellent on tech. Weak on political speech.
- De Kindle Customer en 11-05-21
De: Rob Reich, y otros
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The Starfish and the Spider
- The Unstoppable Power of Leaderless Organizations
- De: Ori Brafman, Rod Beckstrom
- Narrado por: Sean Pratt
- Duración: 5 h y 32 m
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If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.
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Centralized and decentralized models
- De Chan Meng en 12-07-07
De: Ori Brafman, y otros
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Hug Your Haters
- How to Embrace Complaints and Keep Your Customers
- De: Jay Baer
- Narrado por: Jay Baer
- Duración: 5 h y 36 m
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Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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Such a waste of time
- De hadi maghsoudi en 03-19-16
De: Jay Baer
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Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
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Deadly Spin
- An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans
- De: Wendell Potter
- Narrado por: Patrick Lawlor
- Duración: 9 h y 17 m
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In June 2009, Wendell Potter made national headlines with his scorching testimony before the Senate panel on health care reform. This former senior vice president of CIGNA explained how health insurers make promises they have no intention of keeping, how they flout regulations designed to protect consumers, and how they skew political debate with multibillion-dollar public relations campaigns designed to spread disinformation.
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Must Read
- De Randy en 01-11-11
De: Wendell Potter