
The Algorithm of AI Uptake
How to Get AI Chats to Choose Your Brand
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In the Google era, the game was about being found.
In the AI era, the game is about being chosen.
When people ask ChatGPT, Claude, or Gemini for answers, they don’t see ten blue links. They see one synthesized response. The question every brand, agency, and communicator must now ask is: When the algorithm speaks, why should it choose you?
This book introduces AI Uptake™ — the new measure of success in a world where discovery has collapsed into a single answer, and shows how to design content that algorithms surface, cite, and repeat.
You’ll discover:
Why SEO is no longer enough, and why GEO (Generative Engine Optimization) is only the starting point.
The AI Uptake Sweet Spot where trust and passion intersect — and how to get there.
The AI UPTAKE Formula: Unique, Proven, Timely, Applicable, Keyed to Context, and Emotional.
How to turn facts into stories, authority into resonance, and content into the voice the algorithm amplifies.
Practical prompts, hygiene checklists, and PR strategies to build both Thought Leadership and Heart Leadership.
Whether you’re a marketer, PR professional, founder, or strategist, this book gives you the playbook for the AI era. It’s not just about being visible anymore. It’s about being credible, memorable, and chosen.
Because the brands that win now won’t just appear in the dataset.
They’ll become the answer.
This is your AI Uptake Handbook.