The Algorithm of AI Uptake

How to Increase Your Brand’s Chances of Being Chosen by AI Chats

The search era is over. The chat era has begun.

Instead of ten blue links, customers now see one synthesized answer from AI. The question every brand leader faces is urgent and simple: Why should that answer be you?

In The Algorithm of AI Uptake, strategist Martin Gjerløff reveals how brands can survive and thrive in the age of Large Language Models. This is not just another AI marketing strategy book—it introduces a new discipline: Generative Engine Optimization (GEO), where credibility, authority, and emotional resonance decide which brands AI chooses to amplify.

You will discover:

• Why LLM Uptake is the new metric that matters—and how to build it.

• How the HERO Model (Hidden Drivers, Emotion, Relevance, Opportunity) uncovers brand storytelling power that algorithms reward.

• How to apply emotional branding to make your content resonate with both people and machines.

• How to align with digital transformation marketing trends while staying authentically human.

• Practical prompt libraries and checklists for content optimization for AI that increase your odds of being surfaced in chat answers.

Packed with insights, playbooks, and real-world cases, this book helps you move beyond being findable to being choosable—the brand AI reaches for first when customers ask their most important questions.

Whether you’re a CMO, strategist, consultant, or founder, The Algorithm of AI Uptake is your guide to the next frontier of influence.