The AI Uptake Playbook
How to Build Your Brand to Show Up in LLMs with Emotional Authority
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How to Build Your Brand to Show Up in LLMs with Emotional Authority
What will you say when your boss or client asks how your brand will survive once ChatGPT, Gemini, and Perplexity decide what people see—and buy?
In the age of AI search, customers don’t scroll. They ask a question and get one synthesized answer.
If your brand isn’t that answer, you’re invisible.
The AI Uptake Playbook shows you how to change that.
You’ll learn how to make your content choosable—the kind that LLMs trust, quote, and reinforce.
Discover how to build “emotional authority” using the UPTAKE Framework (Unique, Proof-based, Timely, Applicable, Keyed to Context, Emotional), the Trust × Passion model, and the Master Prompt that turns any proof point into AI-ready content.
Clear. Strategic. Immediately useful.
For marketers, PR professionals, and brand leaders ready to win the next era of visibility—where facts lead to conclusions, but feelings lead to action.