Tarzan Economics

Eight Principles for Pivoting Through Disruption

De: Will Page

Narrado por: Angus King

A stunning new insight into how the most crucial lesson you can learn in today’s challenging business environment is how to change the fundamentals of what you do, rather than carry on fighting a battle that is already lost.

The near destruction of the music industry at the hands of online piracy and its subsequent recovery on the backs of digital streaming platforms is more than just the biggest story of disruption and reinvention of the digital age. It is also a trove of insights on how to confront the metamorphosis we are all facing in dealing with the Covid-19 era, as accelerating tech and economic changes reshape our work, our play and our very minds.

Will Page, Spotify’s first chief economist, extrapolates music’s journey into eight guiding principles for pivoting through the ubiquitous disruption in nearly all industries. Expect the unexpected with transferable lessons coming from Starbucks, Tupperware and even Groucho Marx. The notion of 'Tarzan Economics' ties these principles together: a framework for recognising and acting on disruption, by letting go of the old vine and grabbing onto the new. Page joyfully brings these insights to life and provides a guide for knowing not just how to grab the new vine, but when. He assesses the new dynamics of the 'long tail', identifies friends and foes in the battle for scarce attention and provides a practical tool for discovering the right role for each of us to succeed in this new modern world.

As we emerge from the unprecedented disruption of a global pandemic, Tarzan Economics shows all of us - individuals, organisations and institutions - that if the vine we are holding onto is withering, we can have confidence to reach out for a new one in 2022 and beyond.

©2021 Will Page (P)2021 Simon & Schuster UK

Reseñas de la Crítica

'Tarzan Economics is a wild ride ... fun to read and full of business strategy take-aways - from Napster to Mark Twain's patents, Will Page writes with verve and deep insight.' (Preston McAfee)

'As the chief economist at Spotify, Will Page didn’t just react to disruption - he anticipated it and helped to fuel it. His experience in the music industry is full of takeaways for riding waves of change instead of being bowled over by them.' (Adam Grant)

'Economics - the "dismal science" - is brought to life. Rapid changes in technology and in mindset can turn a problem into a massive opportunity' (Lord Darling)