Taken As Red: How Labour Won Big and the Tories Crashed the Party

How Labour Won Big and the Tories Crashed the Party

De: Anushka Asthana

How Labour took power and what they're doing with it

'Taken As Red stands out for its balance and the depth of its reporting' The Guardian

'Revelatory and insightful.' Tim Shipman

In Taken As Red acclaimed political journalist Anushka Asthana takes us behind the scenes of the 2024 general election campaign.

As the political landscape undergoes a seismic shift, this gripping account provides an unprecedented insider’s perspective on the inner workings of Keir Starmer’s Labour and Rishi Sunak’s Conservatives, and the events of this high-stakes electoral contest as it unfolded.

With unparalleled access to key players and exclusive insights, it delves into the strategic decisions, campaign dynamics and unexpected twists that defined the election. From the battle bus to the corridors of power, Asthana analyses just how the result came about. Was it evidence of Labour’s strategic brilliance or the inevitable result of a spiralling decline of trust in the Tories? And what of Reform’s role?

Lively, analytical and compelling, Taken As Red reveals the calculated gambles and innovative strategies at play, and the people behind them. And in doing so, it looks forward as well as back.

Featuring exclusive interviews with more than 100 political insiders including Rachel Reeves, Wes Streeting, Kwasi Kwarteng and Nigel Farage.

©2024 Anushka Asthana (P)2024 HarperCollins Publishers

Riveting analysis

Insightful commentary along with a fascinating behind the scenes access on the various threads and players that came together in the 2024 elections.

Very Good Listen

The author made a wise choice to do the voice work for Audible. The Book gives the listener the complete story about Labour's election victory.
I hope the author will consider doing another book about how the UK media works during an election. She explains towards the end about the effect of false videos shrinking Labour's expected vote. Her background is ideal. Looking forward to her next work.