Systems for Small Business

Lead Generation

Lead generation doesn't have to feel like constant hustle.

Most small businesses treat lead generation as a collection of tactics—posting when they remember, running ads until the budget runs out, asking for referrals occasionally. Each effort exists independently. Nothing connects. Nothing compounds.

The result: effort produces leads, then effort stops, and leads disappear.

This book reframes lead generation as a system, not a grind.

Inside, you'll learn how to build predictable demand through five core systems that work together: inbound content that filters instead of chases, lead magnets that qualify instead of just collect emails, outbound that tests relevance instead of spamming, referrals that trigger naturally instead of feeling awkward, and measurement that reveals what's working instead of tracking vanity metrics.

You'll discover:

• Why most lead generation fails (and the structural fixes that make it work)
• How to design lead magnets that discourage poor-fit prospects while attracting ready buyers
• SEO that stabilizes intake instead of chasing traffic
• Content strategies that compound over time without requiring daily posting
• Outbound systems with built-in limits that protect your reputation and sanity
• Referral triggers that make word-of-mouth predictable
• The exact handoff process that prevents leads from disappearing between marketing and sales
• A 14-day implementation plan to set up your lead system without overbuilding

This isn't about doing more. It's about building structure that produces consistent results without constant firefighting.

If you're tired of the feast-or-famine cycle, this book shows you how to generate demand without chasing it.

This is book 2 of the Systems for Small Business series