Super Stimulated

How Our Biology Is Being Manipulated to Create Bad Habits – and What We Can Do About It

De: Nicklas Brendborg

Narrado por: Joe Leat

A fresh look at health, habits and longevity from internationally-bestselling author, Nicklas Brendborg - perfect for fans of Ultra-Processed People

Sobering and empowering. This book is a call to awareness - and a toolkit for reclaiming our agency in a world that profits from our overstimulation. - DR JENNA MACCIOCHI

------

IT'S NOT YOU. IT'S YOUR BIOLOGY.

Modern society is plagued by health epidemics: obesity, record levels of loneliness, increasing mental health problems and various forms of addiction. From the outside, all these issues might seem unrelated. But a single phenomenon actually ties them all together: superstimuli.

Superstimuli are exaggerated, unnatural versions of things we have evolved to want and need such as food, sex and social recognition. This hard wired evolutionary response is why we binge on fake ultra-processed food, lust after airbrushed people online, and struggle to stop scrolling on social media, even when it makes us feel bad. Our lack of control isn't because we are weak. It's because powerful companies spend billions creating superstimuli that manipulate our biology for profit, leaving us unhealthy and unhappy as a consequence.

Super Stimulated shows how we can resist this hijacking of our natural instincts, recognise superstimulus traps, and take control of our bad habits to live longer, healthier lives.©2025 Nicklas Brendborg (P)2025 Hodder & Stoughton Limited

Reseñas de la Crítica

In Super Stimulated, Nicklas Brendborg brilliantly unpacks how modern life hijacks our ancient biology - designing environments that exploit our instincts and hardwire us for unhealthy habits. As a scientist, I found it both sobering and empowering. This book is a call to awareness - and a toolkit for reclaiming our agency in a world that profits from our overstimulation. (Dr Jenna Macciochi)