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Street Tricks
- As the Mad Men Period Was Winding Down, Mine Was Just Beginning
- Narrado por: Brady Waggoner, Dave Kowert, Gene King, Berk Wasserman, Michael Goldman, David Ebeling, Phil Waggoner
- Duración: 5 h y 58 m
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Street Tricks
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Resumen del Editor
STREET TRICKS is about the advertising agency business. It's a fun, story-filled, time-tested account of building successful brands and even better client/agency relationships. As the MAD MEN era was winding down, this author's career was just beginning.
STREET TRICKS recounts fun stories from past agency experiences along with tips and tricks and principles on how to get it done moving forward. It reveals methodical "user research" techniques that identify purchasing motivators. It’s a process one wouldn't expect from a small advertising agency. It's an easy-to-understand fun set of lessons and insights that can help any marketer or agency person become better at what they do, maybe even become a better person.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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Lo que los oyentes dicen sobre Street Tricks
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Kathryn
- 01-17-24
Fantastic Stories and Lessons!
Such a fun listen! Street Tricks focuses on the core of good advertising through Phil Waggoner’s own experiences with major and local brands. It’s full of heart, passion and humanity. You can tell how much care was put into the text and audio recordings.
If you want to know more about the advertising industry, add this book to your list. You won’t be disappointed.
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