Startup Santa

A Toymaker's Tale of 10 Business Lessons Learned from Timeless Toys

De: Brad Pedersen

Narrado por: Brad Pedersen

Learn the hard-won business wisdom by award-winning entrepreneur and business coach Brad Pedersen, discovering how he built, crashed, and then rebuilt a thriving toy empire before launching environmental enterprises committed to a triple bottom line.

Startup Santa takes you on a captivating adventure through Brad Pedersen's extraordinary life, offering a one-of-a-kind "how-to" guide to entrepreneurship. Unlike any other business book, this narrative explores ten essential lessons derived from iconic toys that will inspire and guide you on your own entrepreneurial journey.

From the timeless appeal of G.I. Joe to the simple yet brilliant Hula-Hoop, this book reveals the fascinating stories behind these beloved toys and their profound lessons for success.

Rediscover your inner child, reignite your imagination, and watch your business soar to new heights by learning how to:

• Turn struggles into strengths and adversities into your advantage
• Progress your business while protecting it from potential setbacks
• Design whole life success through work life integration
• Explore the influence of your beliefs and values on the outcomes you achieve
• Understand your mindset and the power of hope versus the debilitating effects caused by fear
• Becoming the hero of your story while avoiding the trap of becoming a bystander or victim
• Unveil the essential elements necessary for constructing a scalable and enduring enterprise
• Discover what really matters to create a life with meaning

Startup Santa reminds us that the spirit of play is not just for children—it's a force that can transform the way we approach entrepreneurship, enriching our lives and businesses with boundless wonder and limitless potential.

©2023 Brad Pedersen (P)2023 Brad Pedersen

Nothing special

The business stories are interesting but the life advice is just long text platitudes that we have all heard time and time again.

Right message. Right time. Excellent delivery!

I am so glad I invested in this book for a multitude of reasons. As a startup founder, this spoke to my soul in a way few books can. I read dozens of books each year, and it's rare to find one that addresses so much of what I'm currently dealing with, with a worldview that aligns with mine, at the time I need it. Startup Santa was like an arrow shot straight into my heart, and mind, with incredible accuracy.

If you're on a mission to make the world a better place through the talents, abilities, drive and creativity inside of you, I highly recommend you give this a listen. The end of chapter bonus conversations between Brad and Vijay are so solid as well.