Stand the F*ck Out

The No-Nonsense Guide to Positioning Your Business, Finding Your People, and Building a Durable Brand

De: Louis Grenier

Narrado por: Louis Grenier, Joe Pulizzi

MOST MARKETING ADVICE IS VAGUE, SHADY, AND BORING AS HELL. This audiobook is your no-nonsense guide to stand the f*ck out—without the BS.

How do you stand the f*ck out, like, for real? I became obsessed with this question. Everyone preaches standing out is critical, yet practical guidance is nowhere—not in business books, podcasts, or marketing courses. It's like being told to draw an owl without ever seeing one.

This is the guide I needed when starting as a naive "digital marketing enthusiast," when I burned through $20k launching my first agency, and when I nearly got sacked from my dream startup job.

Over 15 years, I've worked at scrappy startups and corporate giants, becoming an expert in positioning. I interviewed marketing's elite on my podcast, Everyone Hates Marketers (2+ million downloads). After three years, input from 70 marketers, and 5,000+ comments, this book delivers exactly what works.

Unlike typical positioning advice, this methodology is actionable, simple, and actually fun:

• Insight Foraging: Uncover what truly drives your customers

• Unique Positioning: Give people a damn good reason to choose you

• Distinctive Brand: Make an impact they won't forget

• Continuous Reach: Keep the right people coming back

You'll find practical exercises and real examples from businesses of all sizes—immediately applicable to your situation.

Ready to stand the f*ck out?

Great, I'll see you inside.

©2024, 2025 Louis Grenier (P)2025 Louis Grenier

Reseñas de la Crítica

"Honest, actionable, and entertaining." —Sam Conniff

"A refreshing twist of French directness your business can't live without." —Lucy Werner

"Actionable advice you can actually use, right away." —Jocelyn Brady

Good insights. Terrible audio experience.

There's quite a good amount of a really useful knowledge that gets just hammered by the strong accent of the author. Sure, keeping integrity of the personal brand is important, especially if it's one of the aspects that gets you send the f* out, but I'd never put it over the experience of the listeners.
I really struggled through out the whole book to make sure I get everything right, and it was almost impossible to listen it on over 1.2x speed because of the strong accent.