Social Perceptions of Male Pattern Baldness

Looks matter. This applies not only to women, but also to men. For the latter, genetically determined hair loss (androgenetic alopecia) plays a particularly important role. Fullness of hair has a significant impact on the outward appearance and thus on social opportunities in various areas of life and the personal well-being of those affected.
This book comprises four research articles on this topic. It does not focus on the perspective of those affected. Instead, it looks at the impact of hair loss on the beholder. These effects are not limited to physical attractiveness, but extend to various facets of personality impressions.