Social Media Marketing

Be Digitally Visible

Your business should not stay local just because your street is local.

In Juba, South Sudan, Panyim runs a clothing store people love, but the customers stop at the edge of the neighborhood. He has designs with a story, but the story is not traveling. Nyakor, his tech-savvy girlfriend, helps him face one hard truth: if you do not learn social media, you will keep selling only to whoever walks past your door.

Social Media Marketing: Be Digitally Visible is a practical guide wrapped in a relatable story. It is written for entrepreneurs who want real results without fake hype, and for builders working with limited data, weak systems, and tight budgets. You will learn how to use simple platforms to create visibility, trust, and consistent sales.

Inside this book, you will learn how to:

• Choose the right social platforms for your type of business, even when you cannot manage them all
• Use WhatsApp, Facebook, and other channels to reach customers beyond your town and beyond your country
• Write and post simple stories that sell without shouting, using culture, craft, and proof
• Create photos, short videos, and product posts that look professional with basic tools
• Build a posting routine that you can maintain, not a plan that burns you out
• Handle customer messages, orders, and follow-ups with speed, respect, and structure
• Work around low internet and power cuts with smart, low-data habits
• Use partnerships and local influencers without wasting money or losing your brand voice
• Turn first-time buyers into repeat customers through trust, service, and consistency

This is not theory. It is a field guide for real business owners who want their work to be seen. If you want to grow your business ethically, build a reputation that holds up, and become digitally visible without losing your identity, start here.