Sobriety Marketing
How to Ethically Market to your Ideal Client
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Compra ahora por $9.99
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Narrado por:
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Virtual Voice
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De:
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Winston Bromley
Este título utiliza narración de voz virtual
Sobriety Marketing: A Mission Guide for Treatment Centers, Rehabs, and Healing Organizations
How do you reach the right people - ethically, compassionately, and compliantly - when lives are on the line?
Sobriety Marketing is a practical, trauma-informed playbook for addiction treatment and mental health leaders who want growth without gimmicks. Built from 26+ years in marketing and 7+ years serving recovery programs, this book replaces pressure tactics with systems that earn trust and convert with integrity.
Grounded in real-world execution, you'll learn how to build an ethical marketing engine for treatment centers, rehabs, detox, IOP/PHP, sober living, and trauma programs-from avatar creation to landing pages, content, PR, paid ads, retargeting, AI & automation, SOPs, and reporting.
Inside, you'll discover:- The 2:11 Test: A safety-and-tone check for every ad, page, email, and post.
- Avatar Development that sees the person behind the "lead" and speaks to families, alumni, veterans/first responders, executives, and more!
- Content That Converts (Without Being Salesy) using consent-first storytelling and trust KPIs.
- Paid Ads & Ethical Retargeting tuned for high-intent, compliant campaigns.
- AI & Automation, Human-First: Scale your presence without losing heart (HIPAA-aware guardrails).
- Execution Rhythm: Daily/weekly/monthly plans that prevent burnout and keep you consistent.
- SOPs + After-Action Reviews so your brand stays steady through staff changes and growth.
- PR, Podcasting & Partnerships to borrow trust and expand reach-ethically.
Who this book is for
Founders, CEOs, COOs, CMOs, Marketing/Comms leaders, admissions directors, and agency partners serving addiction treatment and mental health organizations who want right-fit admissions, faster time-to-support, and lasting reputation.
Why this book exists:Author Winston Bromley writes from a personal mission shaped by loss, recovery work, and a second chance at life. This isn't marketing theater. It's a field-tested operating system for ethical growth - so more people get the help they need, when they're finally ready.
Marketing in recovery should protect dignity and drive real access to care - this is your Guide.
A Step-By-Step Mission-Driven Guide for Consistent, Right-Fit Admissions:
200+ Pages