Shaping the Context
Dominating Discourses, Book 22
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Shaping the Context
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This twenty-second – and final – e-book in the Dominating Discourses series takes a look at shaping the context of your persuasion and effectively steering people's emotions and beliefs so that their opinions follow.
The book begins with a look at appeals to flattery and how to successfully use these to influence someone, without appearing like a flatterer.
We then explore different models of framing, in which the context of a discussion can be effectively set and maintained, ensuring it runs in the desired direction.
The book concludes with guidelines and examples for framing issues and actions to ensure the required result.
This book is another masterclass in persuasion and winning conversation from Kenrick Cleveland.