Sell Me This Pen

"Sell me this pen."

Four words that strike terror into the hearts of salespeople everywhere. The most famous challenge in sales history. The ultimate test that separates amateurs from professionals. In this practical guide, you'll discover how to transform the world's most ordinary object into an irresistible must-have item. But more importantly, you'll learn the universal principles of persuasion that work whether you're selling pens, Porsches, or presidential campaigns.