Rebranding Christianity

When the World’s Most Important Brand Loses Its Way

De: Jeff Jones, Dwight Jewson, Mike Hogan

Narrado por: Jeff Jones, Greg Holmes

Christianity is known for a lot of things these days. Labeled as intolerant or hateful, the true heart of the Christian faith has been buried underneath an onslaught of bad attention and bad press. We’ve failed our brand.

In John 13, Jesus gave us the brand—radical love. Christians are known for many things today, but love is not one of them. In Rebranding Christianity, Pastor Jeff Jones and professional marketer Mike Hogan combine their experience to provide a fresh new perspective on the Christian faith, how it has strayed from its true intention, and how to reclaim it. Interwoven with case studies of the most trusted and hated brands, Jones and Hogan break down how brands lose the trust of their audience and how that trust can be regained.

It’s time for Christianity to return to its true intention. It’s time for a rebrand.

©2023 Jeff Jones (P)2023 Jeff Jones

Great Inspiration for Christians to Love the Way Jesus Did

Jesus loved people radically and He wanted His followers to love others the way He did. That’s a great challenge and something today most people crave for. In today’s culture, there is so much animosity and negativity. This type of love will change everything. I am personally challenged to love others radically.

Good reminder

While this book isn’t revolutionary it is a good assessment of where western Christianity is at and the challenges we face of our own making. It’s a reminder to live out life living like Jesus.

Rethinking Our Brand

This is a very thoughtful book. A lot of opportunities for introspection about how others perceive Christianity and how as Christian’s we can learn to love others well.

A much-needed message for this time!

Thank you, Pastor Jeff, for reigniting my desire to love like Jesus!! Your work here has inspired me to seek His grace once again and to become a part of this new and desperately needed movement! Having stepped away from the church over the last decade, I too look forward to what the church will become in the coming years.