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Real Madrid Club de Fútbol - På sporet af klubbens DNA
- Narrado por: Niels Borup
- Duración: 4 h y 54 m
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Real Madrid Club de Fútbol - På sporet af klubbens DNA
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Resumen del Editor
Real Madrid er en legende. Som fodboldinteresseret kan man ikke være ligeglad med Real Madrid. Klubben er der altid, og det virker, som om den altid har været der.
Real Madrid Club de Fútbol - på sporet af klubbens DNA henvender sig ikke kun til fodboldentusiaster, men til alle, som ønsker at vide, hvorfor Real Madrid betyder så meget for så mange.
Bogen er struktureret omkring fem faste dele: Ejerskab, Strategier, Organisation, Taktik og Resultater samt klubbens kultur og ånd. Der er sammenhæng imellem disse dele, hvor en ændring i én del vil medføre en ændring i én eller flere af de andre dele.
Disse dele er fodboldklubbers DNA-kæde og viser, hvordan Real Madrid kommer fra Penge til Pokal, og derigennem formidles en ny indsigt i de sammenhænge, som præger klubben, f.eks. det komplekse spanske samfund, klubbens kultur, organisation, økonomi, symboler, spillere og meget mere.
Brian Bødker er cand. scient. adm. og har en baggrund som bl.a. chefkonsulent i Skanderborg Kommune og Deloitte. Han har studeret fodboldklubbers økonomi, organisation, kultur og strategier i mere end 15 år. Han har tidligere været freelanceskribent og skrevet for "Mediano" og "Off The Pitch".
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