Principles of Authentic Business, 2nd Edition

Create a Sustainable Livelihood from the Heart

Praise from the 1st Edition:

"Principles of Authentic Business is what our world needs more than anything. Imagine a world where every business infused their practices and metrics of success with, 'how is this contributing to human connection, caring and deep service?' What we'd see is a world where every human being would be held by an infrastructure designed to support their thriving. No, no, not the smoke screen marketing rhetoric many of us are handed on a regular basis but actual, tangible and authentic thriving. George offers a practical, user-friendly and brilliant recipe for building an authentic business birthed from your higher self. He touches on all aspects of business-development, marketing, money, content and how to engage in a regular practice that keeps you connected to your authentic, higher self."

"This book is chock full of useful, insightful, honest advice. It’s delivered in an easy to understand style, with links to his videos that expand on the chapter material. You get more that what you paid for! A rarity in the world of online marketing. Clearly written and broken down so anyone can get the message of how to create a truly authentic and ethical business."

"George Kao generously shares the actual things he has done to grow his business in an authentic way, to help us do the same. His 10-Year Plan alone is well beyond worth the price of the book. As he mentions at the beginning, read the Table Of Contents and choose a topic that resonates with you and implement it. Then repeat. His teachings are so refreshingly different from so many other marketing programs. No hype. No scarcity mindset. Just honest methods to reach and serve the people you can serve with what you do. Get this book!"