Price To Scale

Practical Pricing For Your High Growth SaaS Startup (2nd edition)

De: Ajit Ghuman, Jan Pasternak

Narrado por: Virtual Voice

This is the 2nd edition of “Price To Scale”, co-authored with Jan Pasternak, ex-Head of Pricing at LinkedIn, Citrix, LogMeIn, Zoom, DocuSign, and Squarespace.

★★★★★ “‘Price To Scale’ is an absolute nominee for a title of 'mini-bible on pricing'” - Kirill Chabanov, COO at Aqua Cloud

• Featuring 13+ full length case studies from companies like Zoom, DocuSign, Narvar, Gainsight, Mixpanel, Nosto, Oracle, Verint, Rubrik, Pushpay, Gitlab, Coralogix and more.
• A timely chapter on Monetizing GenAI products with content Dr Sundeep Teki, ex-Head of AI at Swiggy, Amazon Alexa AI Scientist, 40+ papers and 2800 citations.

Many software companies miss out on potential revenue. Research from Bessemer Ventures and OpenView shows a single pricing project can boost revenue by 12% to 80%. Despite this, pricing is often neglected due to its perceived complexity.

This book simplifies pricing for CEOs, CMOs, Product Marketers, Revenue and Product Managers, offering a 5-step framework for transforming software pricing from seed stage to post-IPO. It includes practical case studies from companies like Zoom, DocuSign, Oracle, Gitlab, Gainsight, and many more.

Also please check out our course on those topics at: https://maven.com/saasy/monetization

Key insights cover:

1. Goals & Segments: What is your GTM strategy? What are your target segments?

• Learn why crisply defined segmentation and goals are pivotal in a well design pricing model.

2. Packaging: What will be your product 'offers’/’packages'?

• Learn why Good-Better-Best packaging is not automatically the best approach and how to use packaging to unlock hidden value from your product's features.

3. Pricing Metric: Which metric or set of metrics will drive your core pricing model?

• Learn how a Silicon Valley startup unlocked up to 10x revenue/account via smart pricing metric selection

4. Pricing Structure: How will you structure your pricing model?

• Learn how an eCommerce SaaS company evolved its pricing structure as it grew first to maximize market share and then increase revenue predictability.

5. Price Point: What specific price point will you charge?

• Learn five different methods to hone in on the right price point for your product.

What have we changed since the previous edition?

• 5 new case studies making the total number at 13 full length case studies from Zoom , DocuSign , Narvar , Gainsight , Mixpanel , Nosto , Oracle , Verint , Rubrik, Pushpay, Gitlab, Coralogix and more.

• New chapter on Monetizing GenAI products with content Dr Sundeep Teki, ex-Head of AI at Swiggy, Amazon Alexa AI Scientist with 40+ papers and 2800 citations.

• New chapters on nuances with Usage Based Pricing, Organizational Alignment, Pricing For Inflation & Churn, Deal Desk and more.