-
Pow! Right Between the Eyes
- Profiting from the Power of Surprise
- Narrado por: Peter Ganim
- Duración: 6 h y 16 m
Failed to add items
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Pow! Right Between the Eyes
Compra ahora por US$19.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Resumen del Editor
Focuses on competitive selling: the range of skills that sales professionals need to reach their full potential. It offers practical, step-by-step advice that salespeople can take to prevent the competition from selling their products or services, revealing the components involved in gaining full control of a sales situation. Discusses a key step in this process - the politics of selling - showing how to establish the right relationships with people who are powerful enough to give the salesperson an edge. Will help those who are already good at selling become competitive salespeople capable of strengthening their position with the customer, while at the same time weakening the competition.
Más títulos del mismo
Narrador
Relacionado con este tema
-
Unlabel
- Selling You Without Selling Out
- De: Marc Ecko
- Narrado por: Todd Haberkorn, Marc Ecko
- Duración: 8 h y 47 m
- Versión completa
-
General4.5 out of 5 stars 441
-
Narración:4.5 out of 5 stars 392
-
Historia4.5 out of 5 stars 394
Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.
-
5 out of 5 stars
-
...So Real, It Should Be Illegal
- De 2Fresh en 01-20-16
De: Marc Ecko
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
-
General4 out of 5 stars 375
-
Narración:4.5 out of 5 stars 280
-
Historia4 out of 5 stars 279
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
4 out of 5 stars
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
-
Why We Buy, Updated and Revised Edition
- The Science of Shopping
- De: Paco Underhill
- Narrado por: Mike Chamberlain
- Duración: 12 h
- Versión completa
-
General4 out of 5 stars 328
-
Narración:4 out of 5 stars 263
-
Historia4 out of 5 stars 259
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
-
1 out of 5 stars
-
Author has knowledge but poor writing skills
- De Nidhi en 06-25-11
De: Paco Underhill
-
The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- De: Roy H. Williams
- Duración: 4 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 159
-
Narración:4.5 out of 5 stars 124
-
Historia4.5 out of 5 stars 120
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
-
3 out of 5 stars
-
If you have a hard time hearing don't waste your time
- De Michelle J en 01-09-17
De: Roy H. Williams
-
The Pumpkin Plan
- A Simple Strategy to Grow a Remarkable Business in Any Field
- De: Mike Michalowicz
- Narrado por: Mike Michalowicz
- Duración: 7 h y 7 m
- Versión completa
-
General5 out of 5 stars 850
-
Narración:5 out of 5 stars 714
-
Historia5 out of 5 stars 707
Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it—do it, sell it—do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
-
5 out of 5 stars
-
Great book
- De Harry Wilson en 06-04-21
De: Mike Michalowicz
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
-
General3.5 out of 5 stars 155
-
Narración:4 out of 5 stars 56
-
Historia4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
4 out of 5 stars
-
Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
-
Unlabel
- Selling You Without Selling Out
- De: Marc Ecko
- Narrado por: Todd Haberkorn, Marc Ecko
- Duración: 8 h y 47 m
- Versión completa
-
General4.5 out of 5 stars 441
-
Narración:4.5 out of 5 stars 392
-
Historia4.5 out of 5 stars 394
Instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment. This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula. Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents' garage to the bold creator of two hugely successful branded platforms.
-
5 out of 5 stars
-
...So Real, It Should Be Illegal
- De 2Fresh en 01-20-16
De: Marc Ecko
-
Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- De: Patrick Hanlon
- Narrado por: Alan Sklar
- Duración: 7 h y 50 m
- Versión completa
-
General4 out of 5 stars 375
-
Narración:4.5 out of 5 stars 280
-
Historia4 out of 5 stars 279
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
-
4 out of 5 stars
-
Good book, hard to stay interested
- De Axiom Brevity en 11-21-16
De: Patrick Hanlon
-
Why We Buy, Updated and Revised Edition
- The Science of Shopping
- De: Paco Underhill
- Narrado por: Mike Chamberlain
- Duración: 12 h
- Versión completa
-
General4 out of 5 stars 328
-
Narración:4 out of 5 stars 263
-
Historia4 out of 5 stars 259
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty, best-selling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world’s emerging markets.
-
1 out of 5 stars
-
Author has knowledge but poor writing skills
- De Nidhi en 06-25-11
De: Paco Underhill
-
The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- De: Roy H. Williams
- Duración: 4 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 159
-
Narración:4.5 out of 5 stars 124
-
Historia4.5 out of 5 stars 120
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
-
3 out of 5 stars
-
If you have a hard time hearing don't waste your time
- De Michelle J en 01-09-17
De: Roy H. Williams
-
The Pumpkin Plan
- A Simple Strategy to Grow a Remarkable Business in Any Field
- De: Mike Michalowicz
- Narrado por: Mike Michalowicz
- Duración: 7 h y 7 m
- Versión completa
-
General5 out of 5 stars 850
-
Narración:5 out of 5 stars 714
-
Historia5 out of 5 stars 707
Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it—do it, sell it—do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
-
5 out of 5 stars
-
Great book
- De Harry Wilson en 06-04-21
De: Mike Michalowicz
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
- Versión completa
-
General3.5 out of 5 stars 155
-
Narración:4 out of 5 stars 56
-
Historia4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
4 out of 5 stars
-
Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
-
Break Through the Noise
- The Nine Rules to Capture Global Attention
- De: Tim Staples, Josh Young
- Narrado por: Luis Moreno
- Duración: 7 h y 1 m
- Versión completa
-
General4.5 out of 5 stars 38
-
Narración:4.5 out of 5 stars 31
-
Historia4.5 out of 5 stars 31
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
-
1 out of 5 stars
-
NOT A GOOD BOOK TO BE
- De FABIO HART en 05-08-22
De: Tim Staples, y otros
-
Often Wrong, Never in Doubt
- Unleash the Business Rebel Within
- De: Donny Deutsch, Peter Knobler
- Narrado por: Peter Knobler
- Duración: 5 h y 13 m
- Versión resumida
-
General4 out of 5 stars 89
-
Narración:4 out of 5 stars 29
-
Historia4 out of 5 stars 28
Often Wrong, Never in Doubt is an inspirational book from one of America's most colorful and exciting entrepreneurs. Donny Deutsch lays out the core principles that propelled him to create tremendous wealth, build a huge and influential business, and become a national personality.
-
4 out of 5 stars
-
Deutsch is cool!
- De Michael en 10-27-05
De: Donny Deutsch, y otros
-
The Art of Innovation
- Lessons in Creativity from IDEO, America's Leading Design Firm
- De: Tom Kelley, Jonathan Littman - contributor, Tom Peters - foreword
- Narrado por: Nick Podehl
- Duración: 8 h y 56 m
- Versión completa
-
General4.5 out of 5 stars 294
-
Narración:4.5 out of 5 stars 246
-
Historia4.5 out of 5 stars 244
IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
-
3 out of 5 stars
-
This is an old book!
- De EPR review en 01-05-17
De: Tom Kelley, y otros
-
Free Prize Inside!
- The Next Big Marketing Idea
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
-
General4.5 out of 5 stars 163
-
Narración:4.5 out of 5 stars 102
-
Historia4.5 out of 5 stars 103
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
-
4 out of 5 stars
-
Another gem from Seth
- De Daryl en 12-29-09
De: Seth Godin
-
It Takes Two
- Our Story
- De: Jonathan Scott, Drew Scott
- Narrado por: Drew Scott, Jonathan Scott
- Duración: 6 h y 4 m
- Versión completa
-
General4.5 out of 5 stars 904
-
Narración:4.5 out of 5 stars 817
-
Historia4.5 out of 5 stars 817
It Takes Two: Our Story shares never-before-revealed tales of the Scott brothers' childhood and rise to fame - from starting their first business at seven years old and their years modeling and acting to their first house purchase at the impressive young age of 18. They soon found their true passion in life, combining their natural gifts for entertaining with the skills they learned from buying, renovating, and selling homes.
-
2 out of 5 stars
-
Not Worth the Time or $2.95
- De Sharlotte en 03-06-18
De: Jonathan Scott, y otros
-
Double or Nothing
- How Two Friends Risked It All to Buy One of Las Vegas' Legendary Casinos
- De: Tom Breitling, Cal Fussman
- Narrado por: Patrick Lawlor
- Duración: 7 h y 28 m
- Versión completa
-
General4 out of 5 stars 67
-
Narración:4 out of 5 stars 45
-
Historia4.5 out of 5 stars 45
If Tom Sawyer and Huck Finn had come of age at the end of the 20th century looking for an all-American adventure, they probably would've headed for Vegas. However, they'd have been hard-pressed to go on a wilder ride than the one taken by Tom Breitling and Tim Poster to the top of the famed Golden Nugget Hotel and Casino. Call them the Odds Couple.
-
4 out of 5 stars
-
A look at lives of 2 guys who bought casino
- De Eric A, en 01-05-21
De: Tom Breitling, y otros
-
High-Hanging Fruit
- Build Something Great by Going Where No One Else WIll
- De: Mark Rampolla
- Narrado por: Mark Rampolla
- Duración: 6 h y 51 m
- Versión completa
-
General5 out of 5 stars 93
-
Narración:5 out of 5 stars 77
-
Historia5 out of 5 stars 77
When Mark Rampolla filled a notebook with potential start-up ideas, his wife asked him some tough questions. What about this idea is exciting, beyond the possibility of a profit? How will it fit into a life that makes you and your family happy? How will it change the world? Eventually Mark found his great idea: coconut water. He had seen the developing world use coconut water, but this valuable resource was being discarded in the US. While taking on the beverage industry was a big goal - high-hanging fruit - it was worth the risk.
-
1 out of 5 stars
-
10 Chapter Infomercial
- De KIM WILLIAMSON en 02-16-20
De: Mark Rampolla
-
The Glitter Plan
- How We Started Juicy Couture for $200 and Turned It into a Global Brand
- De: Pamela Skaist-Levy, Booth Moore, Gela Nash-Taylor
- Narrado por: Rose Itzcovitz
- Duración: 5 h y 58 m
- Versión completa
-
General4.5 out of 5 stars 92
-
Narración:4 out of 5 stars 85
-
Historia4.5 out of 5 stars 84
While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela’s one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool.
-
1 out of 5 stars
-
Elementary, at best
- De Laura P en 09-19-14
De: Pamela Skaist-Levy, y otros
-
UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- De: Scott Stratten, Alison Stratten
- Narrado por: Allison Stratten, Scott Stratten
- Duración: 6 h y 51 m
- Versión completa
-
General4.5 out of 5 stars 54
-
Narración:4.5 out of 5 stars 46
-
Historia4.5 out of 5 stars 46
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
-
5 out of 5 stars
-
Authentic and genuine people
- De Karin Bertelsen en 06-30-20
De: Scott Stratten, y otros
-
Total Focus
- Making Better Decisions Under Pressure
- De: Brandon Webb, John David Mann
- Narrado por: Johnathan McClain, Brandon Webb
- Duración: 7 h y 38 m
- Versión completa
-
General4.5 out of 5 stars 674
-
Narración:4.5 out of 5 stars 601
-
Historia4.5 out of 5 stars 598
Over his four deployments as a Navy SEAL sniper, Brandon Webb learned all about performing while experiencing heart-pounding stress. After returning to civilian life, he started his first business venture - and failed miserably. He realized that his big mistake was neglecting to apply what he already knew about focus under pressure. By drawing on the lessons of his SEAL training and early business struggles, Webb went on to build a second business, a media network called Hurricane.
-
3 out of 5 stars
-
Biography/ sales pitch.
- De Dennis en 01-10-18
De: Brandon Webb, y otros
-
Chicken Soup for Entrepreneur's Soul: Advice and Inspiration for Fulfilling Dreams
- De: Jack Canfield, Mark Victor Hansen
- Narrado por: Alan Robertson
- Duración: 8 h y 21 m
- Versión completa
-
General4.5 out of 5 stars 79
-
Narración:4.5 out of 5 stars 65
-
Historia4.5 out of 5 stars 64
Chicken Soup for the Entrepreneur's Soul is a compilation of short stories from entrepreneurs, both large and small, who share their experiences of success, failure and courage, with a little helpful advice mixed in. Many of these stories, told for the first time here, will enlighten you to new methods of entrepreneurship or simply help you believe in the possibilities of getting started.
-
5 out of 5 stars
-
Great!
- De Anonymous User en 03-01-20
De: Jack Canfield, y otros
-
Brain Glue
- How Selling Becomes Much Easier by Making Your Ideas "Sticky"
- De: James I. Bond
- Narrado por: Jonny Unitus
- Duración: 4 h y 49 m
- Versión completa
-
General5 out of 5 stars 29
-
Narración:5 out of 5 stars 29
-
Historia5 out of 5 stars 29
If you are serious about boosting the selling power of your ads, emails, social media posts, and personal presentations, you need to get this revolutionary marketing audiobook. It reveals a secret so profound, it will change the way you market and sell forever.
-
5 out of 5 stars
-
I find 'Brain Glue' impressive and helpful
- De Robie P. en 02-21-23
De: James I. Bond