Positioning for Success

How do you find the perfect niche for your product or service? How do you market it? What are the best ways to ensure growth of your business? This is one of a series of eight short, easy to read books from the Small Business Success Collection, containing actionable insights from Dave Berkus, nationally recognized successful entrepreneur, angel investor and board member, serving over forty companies. Dave tells stories of successes and failures - of strategies that worked, and those that didn’t. He offers his insights for your business success based upon his many experiences. Reading this book, and others in the series, will make you a better visionary, manager, and leader! (Newly expanded second edition.)

BASIC BUT IN A GOOD WAY

This is the third book of Mr. Berkus' series on business development. It is interesting to see the parallels and divergent business theories to my own. Overall, I would suggest this to any of my clients looking to build an enterprise with the intent to fund through investors and/or sell once established.