Our Stories Can Save Us

How Catholic Churches Can Use Authentic Storytelling to Communicate to a Generation on the Brink

De: Damian P. Hanley

Narrado por: Damian Hanley

From a marketing standpoint, the Catholic Church has access to the most scarce and prized resource in our contemporary economy - uninterrupted attention. First-time author Damian P. Hanley explains in detail how the Church - at the parish level - can leverage this resource and use web 2.0 media to engage millenials and iGen - generations plagued by addiction, vacuous materialism, and a severely diminished opinion of the Church.

Catholic churches are struggling to connect with young people in an authentic and relevant way. We are dying to be taken seriously in a culture where subtle, hedonic relativism, atheism, and nihilism are well-marketed and packaged as independent free thought.

"I wrote this book on the belief that within every adult Catholic is a faith journey containing invaluable wisdom. In large, impersonal churches, it's easy to disconnect - pray, pay, and obey - and measure the success of the Parish using vanity metrics: offertory, attendance, cans of food collected, etc. I argue that our success should be measured by our spiritual maturity, and the quality of our relationship with God and others. How better to demonstrate this than by witnessing directly to the congregation. Podcasts, interviews, video, and visual storytelling. Every parishioner is a case study in how the faith really works. By documenting these stories and using simple, oftentimes free technology, we can truly let our light shine unto the world."

©2019 Damian Hanley (P)2019 Damian Hanley

The author is a great story teller and the book is really helpful for anyone looking to grow their church or church ministry!

This book and the resources the author provides are a tremendous help to me and a food bank ministry that I volunteer and sit on the board of. It was a small ministry that has grown over the years and now needs to be more organized to have more volunteers to serve the needs to the area. My talents had been in web marketing and I knew enough about web development and systems management to know a better solution has to exist for this non-profit. Reading through this book has helped me develop a plan that I believe will help in the long run, so I can get to the exciting part of marketing this beautiful ministry!

Thanks for writing this niche of a book. It’s really needed in this crazy fallen world we live in!