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Nudge. Aktualisierte Ausgabe
- Wie man kluge Entscheidungen anstößt
- Narrado por: Peter Wolter
- Duración: 13 h y 23 m
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Nudge. Aktualisierte Ausgabe
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Resumen del Editor
Der Klassiker der Verhaltensökonomie vollständig aktualisiert.
Seit der Erstveröffentlichung von Nudge im Jahr 2008 und dem Nobelpreis für Richard Thaler 2017 ist dieses Hörbuch zu einem Klassiker geworden. Regierungen auf der ganzen Welt, Geschäftsleute, politische Entscheidungsträger, Wissenschaftler, engagierte Bürger, Verbraucher und Verhaltensökonomen haben sich davon inspirieren lassen. Dieses Hörbuch zeigt, wie wir eine durchdachte Entscheidungsarchitektur nutzen können, um bessere Entscheidungen für uns selbst, unsere Familien und unsere Gesellschaft zu treffen.
Jetzt haben Richard Thaler und Cass Sunstein das Hörbuch überarbeitet und dabei ihre Erfahrungen innerhalb und außerhalb der Regierung in den letzten zwölf Jahren sowie eine Fülle neuer Forschungsergebnisse eingebracht. Diese aktualisierte Ausgabe bietet sowohl eingefleischten Fans als auch Neulingen eine Fülle neuer Einblicke in ein breites Spektrum von Themen, mit denen wir in unserem täglichen Leben konfrontiert sind: Gesundheit, persönliche Finanzen, Klimawandel und "Sludge" (Papierkram und andere Belästigungen, die uns davon abhalten, das zu bekommen, was wir wollen) – und das alles unter Einhaltung einer der Grundregeln des Anstupsens: Haben Sie Spaß!
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